Indonesia. The 4th largest populated country in the world. If a country have
many citizens, then the country must have many theaters, right? That is not
Indonesia. Movie theaters only available in large, metropolitan cities like Jakarta or
Surabaya. How can it keep up with the production of movies that keeps getting
bigger and bigger? And how can people have something different to watch than
TV's soap operas?.
In Indonesia, there are 2 major movie theater chains. It were the 21Cineplex
and Blitzmegaplex. In the newspapers, movie advertising only appeared on the last
3 pages of it. And local newspaper even did not show any advertisement about
movie theaters. Since this have happened for years, people starts to lose their
interest in watching movies. They prefer watching dramas and reality shows on the
television. Compared to the United States, we lack of interest in local movies. In the
US, they show movie trailers during commercial breaks on TV.
If we want to gain people interest in watching movies in the movie theaters,
probably you might think of making more movie studios. However, that is not
enough. We also have to make people aware of the new movies that just came up.
Make a huge billboard. Get their attention. And the last method of getting people's
attention is by showing local movie trailers on TV, just like what they did in the
United States.
Buying an original movie is so hard for people in Indonesia, because it is
expensive and have the same quality with pirated DVDs. Because of that, they
prefer waiting for those pirated DVDs to be in the store and buy them, rather than
watching the movie in the theaters. By reducing the price of an original movie,
maybe people can start to buy them and notice how good they are. And because
they have notice how good the movies are, maybe they could start waiting for new
movies to appear on the theaters, not cheap pirated DVDs.
Oh yeah, by the way Indonesian movie directors LOVE to make cheap horror
movies with some pretty teenagers being scared by the ghost. Why? Why do they
love making that? I read an interview by Kompas newspaper a few week ago about
a famous Indonesian horror movie director. She says that, "We have a huge market
on Hong Kong, Vietnam, Myanmar, and Cambodia. They loved to watch
Indonesian horror. So, i give them their movies.". How can a movie with some porn
elements in it get pass through the censors? People like something different, and
by different i mean different genres. Start making action movies. I guarantee you
can get people's attention to watch movies.
In the end, we have people's attention. To support that, we have to make more
movie theaters. And that is how to finish this lack of movie theaters problem. I
believe this can revive the long lost industry of Indonesian moviemaking.
many citizens, then the country must have many theaters, right? That is not
Indonesia. Movie theaters only available in large, metropolitan cities like Jakarta or
Surabaya. How can it keep up with the production of movies that keeps getting
bigger and bigger? And how can people have something different to watch than
TV's soap operas?.
In Indonesia, there are 2 major movie theater chains. It were the 21Cineplex
and Blitzmegaplex. In the newspapers, movie advertising only appeared on the last
3 pages of it. And local newspaper even did not show any advertisement about
movie theaters. Since this have happened for years, people starts to lose their
interest in watching movies. They prefer watching dramas and reality shows on the
television. Compared to the United States, we lack of interest in local movies. In the
US, they show movie trailers during commercial breaks on TV.
If we want to gain people interest in watching movies in the movie theaters,
probably you might think of making more movie studios. However, that is not
enough. We also have to make people aware of the new movies that just came up.
Make a huge billboard. Get their attention. And the last method of getting people's
attention is by showing local movie trailers on TV, just like what they did in the
United States.
Buying an original movie is so hard for people in Indonesia, because it is
expensive and have the same quality with pirated DVDs. Because of that, they
prefer waiting for those pirated DVDs to be in the store and buy them, rather than
watching the movie in the theaters. By reducing the price of an original movie,
maybe people can start to buy them and notice how good they are. And because
they have notice how good the movies are, maybe they could start waiting for new
movies to appear on the theaters, not cheap pirated DVDs.
Oh yeah, by the way Indonesian movie directors LOVE to make cheap horror
movies with some pretty teenagers being scared by the ghost. Why? Why do they
love making that? I read an interview by Kompas newspaper a few week ago about
a famous Indonesian horror movie director. She says that, "We have a huge market
on Hong Kong, Vietnam, Myanmar, and Cambodia. They loved to watch
Indonesian horror. So, i give them their movies.". How can a movie with some porn
elements in it get pass through the censors? People like something different, and
by different i mean different genres. Start making action movies. I guarantee you
can get people's attention to watch movies.
In the end, we have people's attention. To support that, we have to make more
movie theaters. And that is how to finish this lack of movie theaters problem. I
believe this can revive the long lost industry of Indonesian moviemaking.
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